MARKET RESEARCH: UNDERSTANDING CONSUMER INSIGHTS AND BUSINESS STRATEGY

लेखक

  • Sandeep Kumar ##default.groups.name.author##

##semicolon##

https://doi.org/10.64706/jvzcbp74

##semicolon##

Market Research##common.commaListSeparator## Consumer Behaviour Strategy##common.commaListSeparator## Data Analytics##common.commaListSeparator## Digital Transformation

सार

Market research is an essential component of modern business strategy that enables organizations to understand consumer behavior, identify market trends, and make informed decisions. With globalization, technological advancements, and data-driven decision-making becoming the norm, market research plays a pivotal role in bridging the gap between producers and consumers. This research article explores the evolution, methodologies, applications, and impact of market research on business strategy, along with the integration of digital technologies in the research process.

##submission.authorBiography##

  • Sandeep Kumar

     

    Director, Coordination and  Outreach Management, Global Center for Social Dynamic Research 

##submission.downloads##

प्रकाशित

2025-10-30

अंक

खंड 1 No. 10 (2025): Global E-Journal of Social Scientific Research Vol. 1, Issue 10, August 2025

खंड

Articles

##submission.license##

##submission.copyrightStatement##

##submission.license.cc.by4.footer##

##submission.howToCite##

MARKET RESEARCH: UNDERSTANDING CONSUMER INSIGHTS AND BUSINESS STRATEGY. (2025). Global E-Journal of Social Scientific Research, 1(10). https://doi.org/10.64706/jvzcbp74